This portfolio illustrates a comprehensive analysis of the frameworks and theories given in the module, as well as practical examples of how companies execute their digital marketing for the business objectives:

1. Ladder of Engagement

How marketers guide their customers to different stages of engagement.

2. Social Media Evaluation

The exploration and assessment of Instagram's potentials for marketing activities.

3. Website checklist

A detailed list of criteria for an E-commerce website.

4. Trend Analysis

A critical discussion of how AI is transforming the digital marketing landscape.